Fethiye Showcased in London's Tourism Window

Fethiye's natural beauties, cultural richness, and tourism values are being introduced to wide audiences through a comprehensive promotional campaign conducted in London, the capital of the UK. As part of the campaign carried out by the Fethiye Chamber of Commerce and Industry (FTSO), promotional visuals of Fethiye are displayed on many different media, ranging from the iconic double-decker red buses of London to metro stations, train lines, and digital platforms.

Promotion of Fethiye in London

The campaign, which started on June 1st in cooperation with YDA Dalaman Airport and Marmaris Chamber of Commerce, and Fethiye Chamber of Commerce and Industry, will continue until October 31, 2026. Advertising spaces used in London's public transportation networks have been decorated with promotional visuals of Fethiye and Marmaris within the campaign.

With promotions located on London's streets, metro stations, and digital platforms, Fethiye's natural beauties, historical and cultural heritage are becoming more visible in the UK market. Osman Çıralı, Chairman of the FTSO Board of Directors, stated that promotional activities in England, one of Fethiye's most important tourism markets, have taken on a new dimension.

"Increasing Our Visibility in the UK Market"

FTSO Chairman Osman Çıralı noted that Fethiye has long been among the most preferred destinations by British tourists and said the campaign was prepared to further strengthen this strong connection.

Chairman Çıralı stated:

"Fethiye has long been among the most preferred destinations by British guests. To further strengthen this strong bond and to increase the awareness of our destination, we are effectively using different communication channels along with participating in fairs."

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Fethiye in Busy Spots of London

Within the scope of the promotional campaign conducted in London, Fethiye appears before millions of people on the busiest routes of the city. Advertising spaces on buses serving routes such as Shaftesbury Avenue, Regent Street, Camden Town, Oxford Circus, Leicester Square, Bond Street, Piccadilly Circus, Hyde Park Corner, and Trafalgar Square promote Fethiye and Marmaris.

Chairman Çıralı continued his statement about the campaign as follows:

"Thanks to the promotional campaign carried out together with YDA Dalaman Airport and Marmaris Chamber of Commerce in London, Fethiye has become a brand that appears in the daily lives of millions. With our promotions on London's iconic double-decker red buses, digital screens in metro stations, and social media platforms, we continue to bring Fethiye's unique values to the UK. This was a promotional effort we wanted to do for years, and we have realized it."

Targeting More British Tourists

Emphasizing that the campaign aims to strengthen Fethiye's brand value in the UK market, Chairman Çıralı stated that promotional activities will continue to increase in the upcoming period.

Çıralı said, "We place great importance on international promotional activities for the sustainable growth of our tourism sector. We believe that these comprehensive efforts we conduct in the UK will bring more visitors to our region and significantly contribute to increasing our tourism revenues. I thank Marmaris Chamber of Commerce and YDA Dalaman Airport for their valuable cooperation in this campaign. We will continue to work together with all stakeholders to further advance our region's strong position in global tourism."

With the promotional campaign featured in London's most used public transportation systems and digital platforms, Fethiye continues to be one of the prominent tourism destinations in the UK market.

Source: News Center