Fethiye's natural beauties, cultural riches, and tourism values reach millions of people through a comprehensive promotional campaign carried out by the Fethiye Chamber of Commerce and Industry (FTSO) in London, the capital of England. With advertising efforts on many different media ranging from London's iconic double-decker red buses to metro stations, train lines, and digital platforms, Fethiye's visibility in England is strengthening.
With the campaign being carried out, FTSO Chairman Osman Çıralı stated that they aim to strengthen Fethiye's brand value in the UK, saying, "This was a promotional effort we wanted to do for years, and we have achieved it. Our goal is to attract more British visitors to our region, stronger tourism, a stronger Fethiye."
Fethiye Chamber of Commerce and Industry, in collaboration with YDA Dalaman Airport and Marmaris Chamber of Commerce, started a campaign on June 1st that will continue until October 31, 2026. As part of this campaign, iconic double-decker buses and metro station screens of London were adorned with promotional images of Fethiye and Marmaris.
With promotions carried out on the streets and public transport networks in London, Fethiye's natural beauties, historical and cultural heritage are reaching wide audiences. FTSO Chairman Osman Çıralı stated that the promotional activities in the UK, one of Fethiye's most important tourism markets, have gained a new dimension, and that the campaigns carried out on different platforms, especially digital media, are continuing successfully. Chairman Çıralı also said that the campaign is planned to reach different age and interest groups.
Mayor Çıralı: “We are increasing our visibility in the UK market”
Mayor Osman Çıralı emphasized that one of the most established and strongest markets for Fethiye in tourism is the UK, saying: “Fethiye has been among the most preferred destinations by British guests for many years. To further develop this strong connection and increase the recognition of our destination, we effectively use different communication channels along with participation in fairs. Thanks to the promotional campaign we carried out together with YDA Dalaman Airport and Marmaris Chamber of Commerce in London, Fethiye has become a brand that millions encounter in their daily lives. With our promotions featured on London's iconic double-decker red buses, digital screens in metro stations, and social media platforms, we continue to bring Fethiye's unique values to the UK. In the campaign covering buses operating on London's busiest streets in the city center such as Shaftesbury Avenue, Regent Street, Camden Town, Oxford Circus, Leicester Square, Bond Street, Piccadilly Circus, Hyde Park Corner, and Trafalgar Square, advertising spaces on the sides and backs of the buses are used, with Fethiye promoted on one side of the buses and Marmaris on the other. This has been a promotional effort we wanted to do for years, and we accomplished it.”
The goal is more British tourists
Emphasizing that the aim is to strengthen Fethiye's brand value in the UK market through ongoing campaigns, President Çıralı stated that promotional activities will continue to increase in the upcoming period. President Çıralı said, “We place great importance on international promotional activities for the sustainable growth of our tourism sector. We believe that the comprehensive efforts we are carrying out in the UK will bring more visitors to our region and make a significant contribution to increasing our tourism revenues. I would like to thank Marmaris Chamber of Commerce and YDA Dalaman Airport for their valuable cooperation in this campaign. We will continue to work with all our stakeholders to further advance our region’s strong position in world tourism.” With promotional campaigns featured on London’s busiest public transport networks and digital platforms, Fethiye continues to be one of the standout destinations in the UK market.
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